Social Media Marketing Specialist

Matrix Education is now hiring a Social Media Marketing Specialist to join us at our Sydney CBD head office.

As the Social Media Marketing Specialist, you will use your experience and expertise in digital marketing to plan and execute engaging content across our social channels to build brand awareness. This role will play a key part in driving traffic, generating leads, and building community engagement across multiple channels.

The role reports to the Marketing Manager and works closely with a skilled team of digital marketers, where you’ll have the opportunity to learn, grow, and collaborate across different areas.

What you’ll do…

• Work with the Marketing Team to plan, develop and implement digital marketing strategies across multiple channels.
• Plan, execute, and optimise paid campaigns to maximise ROI.
• Collaborate with cross-functional teams, including design, content, and sales, to deliver high quality designs and content and ensure cohesive brand messaging.
• Manage and execute organic and paid social media campaigns across platforms (Facebook, Instagram, LinkedIn, TikTok).
• Create, curate, and schedule engaging content (text, images, videos) that aligns with brand messaging and is tailored for each platform.
• Engage with followers to foster community engagement and respond to social media interactions in a timely manner.
• Track and analyse key performance indicators (KPIs) to assess the effectiveness of social media campaigns.
• Stay updated on social media trends, tools, and best practices to enhance social media presence.
• Conduct organic social media analytics and reporting to optimise performance.

What you’ll need…

• 3+ years of commercial digital marketing experience.
• High level of expertise and hands-on experience with Meta Ads, Google Ads, Google Analystics and Salesforce Marketing Cloud to execute and manage campaigns effectively.
• Demonstrated success in social and content marketing and implementing content marketing strategies.
• Ahead of the curve in recognising and building audiences in new social media platforms.
• Exceptional copywriting and written communication skills, with experience in using AI tools (like ChatGPT) to enhance efficiency.
• Detail-orientated and strives for a high degree of precision.
• Analytical mindset with the ability to interpret and communicate metrics and adjust strategies accordingly.
• Effective organisational skill and process driven.
• Knowledge and/or experience with Canva for designing engaging visuals, social media posts and marketing materials, in alignment with brand guidelines.
• Bachelor qualification in Marketing, Communications, Media or Journalism or related studies.

Nice to have…

• Experience in the education sector, particularly in the tutoring industry.
• Start-up experience with a versatile range of skills.
• Familiarity with marketing CRM’s (Salesforce, HubSpot, Mailchimp etc) and PPC tools (GoogleAds).
• Google Ads or Meta Blueprint certifications.

A few of our perks…

• Prime location in the heart of Sydney CBD, making your commute convenient and vibrant.
• Work alongside a highly motivated and talented team that values growth and collaboration.
• Work in a modern, open office designed for creativity and connection.
• Regular team outings, social events, and a fun, collaborative culture.

Applying for this role:

• To apply: Submit your application below or email your most recent resume and a cover letter to hr@matrix.edu.au.
• Successful candidates: You’ll hear from us within two weeks of submitting your application. The HR team will be in touch for a 10-20 minute phone interview.
• Interview: If the reporting manager wants to find out more about you, we will then invite you to an in person interview at our Sydney CBD head office.