Social Media Content Creator

Matrix Education is hiring a Social Media Content Creator to join the Marketing Team.

Are you a confident, camera-ready professional with a strong on-screen presence and a passion for social media? As our Social Media Content Creator, you will be the voice and face of the Matrix Education brand across a variety of digital platforms.

In this role, you’ll craft engaging content, connect authentically with our audience, and bring our values to life through compelling storytelling.

This is the perfect opportunity for someone who is enthusiastic about education, passionate about storytelling, and driven to build vibrant and meaningful online communities.

What you’ll do…

• Work with the Marketing Team to plan, develop and implement social media strategies across multiple channels.
• Act as the persona of our brand and create high quality content including reels and short-form personalised content that connects with our audience.
• Attend campus locations across Sydney to create high-quality short-form videos that educate audience about our inspirational courses, teachers and facilities.
• Create, curate, and schedule engaging content that aligns with brand messaging and is tailored for each platform.
• Utilise design and editing tools (CapCut, Adobe Premiere Pro, or Canva) to enhance visuals, engagement and storytelling.
• Collaborate with cross-functional teams, including design, content, and sales, to deliver high quality content and ensure cohesive brand messaging.
• Create engaging organic and paid social media campaigns across platforms (Facebook, Instagram, LinkedIn, TikTok).
• Engage with followers to build a strong online community and respond promptly to social media interactions.
• Monitor viral trends, challenges, hashtags and platform updates to stay ahead of the digital shift.

What you’ll need…

• Minimum two years of commercial digital marketing experience.
• Confident and energetic, with a love for social media.
• Creativity and passion for engaging digital communities and being a brand persona.
• Demonstrated success in planning and implementing social media and content marketing strategies.
• Experience in content creation, video editing, and graphic design.
• Advanced Canva skills for designing engaging visuals, social media posts and marketing materials, in alignment with brand guidelines.
• Ahead of the curve in recognising online trends and building audiences in new social media platforms.
• Exceptional copywriting and written communication skills, with experience in using AI tools (like ChatGPT) to enhance efficiency.
• Detail-orientated and striving for a high degree of precision.
• Working knowledge and experience with Meta Ads, Google Ads, Google Analytics and Salesforce Marketing Cloud to execute and manage campaigns effectively.
• Current tertiary studies in Marketing, Communications, Media or Journalism or a related field.

A few of our perks…

• Head office located in the heart of the Sydney CBD,
• Work with a motivated and talented team,
• Modern, open-office environment,
• Competitive remuneration rates,
• Flexible work environment,
• Team outings and social events.

To apply, submit your cover letter and resume below or email to hr@matrix.edu.au